Communications That Bring People and Ideas to Life
Our WorkStrong communication does more than share information—it helps people understand the value behind your work while building trust and relationships inside and outside organizations.
With more than three decades of editorial and communications experience, Kelly partners with organizations and professionals to craft stories that are clear, compelling, and grounded in real human insight. Whether highlighting the impact of a team’s life-changing intervention, clarifying complex ideas, or strengthening an organization’s digital presence, Kelly helps clients communicate with authenticity, transparency, and confidence.
In the Age of AI when many people are turning to ChatGPT and other tools, Kelly’s keen insights and extensive storytelling skills help to ensure that CEOs and other business professionals develop communications content that genuinely aligns with their editorial voice. Through one-on-one collaboration, Kelly helps executives “keep it real,” resulting in enhanced credibility and trust with their company stakeholders.
Website Content
For companies looking to bring their story to life, Kelly’s meaningful copy will capture the history, impact, and functions of your products and services. She works closely with IT teams and web designers to align visuals with engaging copy and photo captions that she creates.
Need a CEO message or executive bio? Kelly’s concise wording and professional tone will ensure that your messaging is authentic and that your content flows seamlessly.
In addition to the above copywriting, Kelly also provides:
Consultation on content strategy & page structure
Copy editing
Thought leadership pieces
Program descriptions
Landing page content
Event recaps
…and more!
Profiles & Feature Stories
Kelly has extensive experience writing and producing corporate newsletters for both print and online. She brings a meticulous attention to detail to every project – from the planning stage through delivery. Kelly ensures every element aligns with your vision and mission while producing content that is timely, engaging, and relevant.
Among the many stories that Kelly writes are:
Employee spotlights
Feature stories about company programs, awards, and other initiatives
Round-ups of company news, announcements, and events
Historical retrospectives to commemorate company milestones
Q&A interviews with CEOs and other business leaders
Through thoughtful interviews and successful collaboration with clients and their teams, Kelly showcases the human side of professional work while highlighting organizational achievements and the employee experience. Much of the content that Kelly produces is repurposed for different communication platforms, helping to align marketing initiatives, keep messaging consistent, and build stronger connections with audiences. Her strong relationships with graphic designers help to shape the look and feel of every publication and e-blast.
Nonprofit Communications
When it comes to delivering communications initiatives for nonprofit organizations, capturing the human experience is essential to tug at the heartstrings of potential donors and other supporters. Kelly’s strategic planning and carefully crafted messaging has helped to enhance the fundraising efforts of major nonprofits across New York City, Long Island, New Jersey, Westchester, and Connecticut.
Frequent deliverables include:
Appeal letters
Videos
Newsletters and brochures
Social media campaigns
Website copy
Media advisories
Press releases
Kelly’s heartfelt copy showcases the impact of organizations’ services through the eyes of their program participants and their families. From patient stories to the launch of a new day habilitation program, Kelly showcases vital services that transform the lives of individuals in need. Her digital messaging has gained the attention of media outlets across the country and around the world, raising awareness about agency missions, fundraising events, and person-centered services to improve the health, independence, and well-being of vulnerable community members. Kelly’s ability to create memorable messaging continues to make a difference for numerous nonprofits, fueling her passion for storytelling that matters.
Social Media
Kelly’s experience with social media platforms dates back to the early days when people first began posting about what they had for lunch and when X was still called Twitter! She was an early adopter of blogging, bringing freelance life to the forefront for people looking to strike a work-life balance.
As social media evolved, Kelly began working with a number of clients to help them navigate these new tools and get their brands noticed amid the digital “noise.” From launching new Facebook pages to telling Instagram stories, Kelly has helped to build a follower base for large healthcare organizations, human services agencies, construction companies, small business owners, and many others. Her grass roots approach has saved clients thousands of dollars in marketing while increasing awareness among patients, customers, and donors. By developing a “personalized” tone on each platform, Kelly helps to keep content engaging and accessible. Her knowledge of awareness dates and specialized information across a variety of sectors ensures that posts are strategically published and remain timely and meaningful.
Need a graphic to go with your social media copy? Kelly also brings design skills to the table, creating eye-catching visuals to accompany posts. She also works closely with clients to curate content (such as company photos and event summaries), and creates monthly posting calendars to keep editorial schedules balanced and organized.
In addition to developing and managing company pages, Kelly also helps executives and other professionals hone their LinkedIn profiles to bring their expertise to the forefront. She also drafts posts and comments, helping business leaders to enhance their relationships with industry colleagues, especially as it pertains to program launches, conferences, and other events.
To ensure content remains engaging, strategic, and interactive, Kelly provides quarterly social media reports, analyzing key metrics on various social media platforms to keep clients in the loop about the type of posts that resonate with their audiences. She also monitors social media feeds for comments and direct messages, and assists clients with drafting responses to employment and other inquiries.
As a result of her work, Kelly’s clients report a significant increase in followers and greater awareness about company initiatives. The online communities Kelly has helped to build has also led to more media appearances and recruitment opportunities for her clients.
Event Support
Kelly often writes speeches and talking points for event speakers, lightening the load of busy executives who have limited time to prepare. Kelly helps them to communicate in a language that employees and other stakeholders will understand.
Holding an awards dinner or a golf outing? Kelly is available to provide photography at any event she covers, capturing images as well as stories. Kelly’s photos and videos have appeared across company websites, newsletters, and social media pages, making her a one-stop-shop for memorable storytelling.
“Kelly's work has not only strengthened our voice online but also helped us grow our audience and deepen engagement, supporting both awareness and fundraising along the way. She has a unique ability to take complex, community-based work and turn it into clear, compelling content that people connect with. Kelly is creative, collaborative, and truly invested in the work. We’re grateful for her partnership and excited to see her continue helping organizations communicate with purpose and heart."
— Lola Simpson, CEO, AIRnyc
Let’s Work Together
If you’re looking to strengthen your organization’s messaging, highlight the work of your team, or bring greater visibility to your expertise, Kelly would love to connect.